Fundamentals of Global Strategy
by Cornelis A. De Kluyver

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• Author: Cornelis A. De Kluyver
• Language: english
• Format: paperback, 272 pages
• ISBN: 9781606490723 (1606490729)
• Publisher: Business Expert Press
• Release date: June 1, 2010

About The Book

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. Key questions for analysis include: What markets and/or regions should a company compete in and why?; To what degree can and should products and services be standardized?; Is it advantageous to adopt a more or less uniform market positioning worldwide?; What value-added activities should it keep in-house, outsource, or relocate for competitive advantage?; How can competitive responses be most effectively coordinated on a global basis?

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